CSR is a commitment to improve the society and integrate the business operations with social and environmental concerns and influence the society and sustain in the long run. World business council for sustainable development describes CSR as “Business commitment to contribute to sustainable economic development working with employees, their families, the local community and society at large to improve their quality of life” CSR provides tremendous potential to build upon corporate reputation, an important intangible asset. Through CSR activities, corporations are going to recognize and realize opportunities for bottom-line benefits including corporate goodwill. The major benefits that an organization is getting through CSR activities are: |